Originally distributing stationery products in 1962, ASABA GROUP was formed on May 1974.

The GROUP has successfully transformed itself into a respected and reputable Indonesian company with strong business units excel in each establishment and market. The subsidiaries are diversified from Stationary Manufacturing Units (producing Staedtler pencils, Zebra Pen and Max Staples), major Office Equipment and Copier distribution company (representing major brands such as Canon, Konica Minolta and Sharp), Stationery Retail Outlets, Computer Solution Provider and System Integrator (representing Microsoft, CA, etc), Food Manufacturing and Bakery Chains, Property business, etc.
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