Success Story Defeat Technology Industry Market

January 06, 2010

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Not easy being an successful entrepreneur in the technology industry, because competition in this sector is high. However, Yuliasiane Sulistiyawati proved herself to be one of the best IT employers in Indonesia through PT Pazia Pillar effort Mercycom, tools distributor of information technology (IT). These following success stories are taken from kontan.co.id sites that might will give you an inspiration.
 
She started her business by becoming a distributor of Acer LCD monitor in a small rented office in Jakarta. Capital was only a few computers and telephone devices. In addition, she assisted only five employees. Many obstacles she faces in the early days of business. One of them is a tight competition.

Therefore, in the early days in business, sales target Yuliasiane only 200 units of Acer LCD monitors per month. "At that time, the targets are seen grandiose and very difficult to achieve," she said remembering the past.

Although difficult, it does not mean that the target could be achieved. With teamwork and good management, the sales targets are met. This achievement was despite Yuliasiane strategies in product marketing. In addition to motivating the employees, she also did not hesitate to cooperate with other business partners.

Slowly but surely, she had sales targets set successfully achieved. Until finally, the sale could Pazia rate increased to 400 units per month. "In fact, sales in the second year we made it to number 20,000 units," she says.

Achievement of sales made Pillar Pazia respected. In 2005, the company was appointed as an authorized distributor Acer notebook. Acer trust not wasted by Yuliasiane. She proved it by becoming the number one distributor in notebook sales in Indonesia for four consecutive years. "We are optimistic this year will be our fifth year," she explained.

Pazia success did not just happen. Yuliasiane had leaked some secret of success. Among others, she never hesitated to spawn new innovations to increase consumer brand awareness. Holding company activities that can lift a company's image. For example, during 2006-2008, Pazia held Hacker Pazia and Say No to Drug National Competition with Samsung Laser Printer. Two of this event managed to get award from MURI.

Any particular reason why the mother of two children chose to market that two brands. "The potential of well-known brands such as Acer and Samsung, in local and international markets have no doubt," he explained.

Pazia now has become a big company. Employees also have multiplied to a dozen people. In business development, Pazia also partnered with 50 major distributors Acer notebook products, Samsung LCD monitors, printers and projectors Samsung throughout Indonesia. Pazia managed to record a turnover of U.S. $ 200 million. (WTD/MZ)