Doing business in the Indian market is quite difficult, this culture related with the character of the Indian people are known for cunning, wily and unpredictable. However, should the business opportunities in India must avoided? No.

India is a country with the second largest population in the world. In addition, India as a massive market for potential products, consumer goods.

Based survey of Mc. Kinsey & Company, the Indian consumer market will be the 5th largest by 2025. So you can  imagine, the benefits that you will get if you penetrate the Indian market successfully . You can export the commodity at higher prices and the nature of mass.

Although difficult, it does not mean there is no way to enter the Indian market. Let we see Thomas William from the Mayora Group strategy that quoted from Kompas Daily, to conquering the Indian market. Product that was selling is Kopiko candy because the most of Indian society are coffee drinker.

Then how the product is affordable to the Indian public? Thomas said Kopiko made slightly larger than regular candy so deservedly awarded a higher price than the local candy products are similar. According to him, not easy to enter the Indian market because they more loved the local product.

In addition, business transactions must be very detailed. All agreed criteria should be transparent. Which is allowed and which should not be concrete. Avoid payment with a credit system. We suggest using cash instruments in doing business in other India. You can try the local people who help your business. This requires the selection of tight elections.

As a dynamic and potential market, India has not been entered by Indonesian businessmen. The following measures should you take:

• Opening representative offices or through the sales agent / distributor / retailer as a local partner's eye because it has local market knowledge and, of course trustworthy.
• Direct export (mainly through importers and impersonate reply agent / distributor / wholeseller).
• Cooperation Investment in Indonesia because it is more cost-effective in terms of manpower and supporting infrastructure.
• Promotions and participate in exhibitions or seminars you know about furniture and handicrafts in India.

So far the campaign efforts have been made by Indonesia was still less when compared with the promotional efforts undertaken competitor countries such as Thailand, Malaysia, Myanmar and China. As an example in the implementation of trade exhibitions of general or specific furniture product, competitor countries in Asia over the booth was always occupied a much larger number of entrepreneurs and products on display are more diverse.

Beside exhibitions, You also get buyer through B2B online marketplace. Hopefully some  tips above will equipped you to enter the Indian market, have a try! (various sources / WTD / MZ)