Develop Indonesia Furniture Brands in Global Market

Nopember 10, 2009

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Indonesia furniture export trend indicates a positive direction. Even the Trade Expo Indonesia 2009, furniture became the most sought-after commodity for buyer.

Widespread use of information technology in business can also encourage the development of furniture exports. Through online B2B marketplace, suppliers in Indonesia can learn more buyers, and buyers can learn more suppliers. This condition could reduce the distribution chain that could open more export opportunities in the global marketplace.

But to compete with foreign furniture, furniture industry in Indonesia requires the development strategy that can be guidance for local furniture entrepreneurs in developing their business,

Marketing

• In order to grow, furniture industry needs to recognize the market opportunity by studying more deeply and widely to market conditions or the buyer. Employers need to know more near the end buyer. They need to move from the buyer knows his own showroomnya buyer to know their own country.

• After the buyer knows the showroom, employers also need to know the buyer in the provincial capital, state capitals, and then continue to follow up to their country. Knowing the market opportunities not only know who's interested in our country furniture products, but know the tastes, dreams, their reasons for buying a product, purchasing power and their buying behavior.

• Internet facilities can help companies make furniture for the market introduction, such as business to business portals or online B2B marketplace. Market research can also be done through a web of related associations such as: the International Mass Retailers Association (IMRA), Furniture Retailers of America (FRA), the National Home Furnishings Association (NHFA).

• Expansion of markets through market diversification. This diversification is intended to enter into new opportunities, both in the same markets or new markets.


Production
• Quality of customer satisfaction also needs to be built, in order to re-occur purchases. For overseas market, one of the main standards in the manufacture of wooden furniture (built wooden furniture) is a drought wood. Drought is important for the wood furniture industry due to the dry wood furniture will be free from cracks. If the wood is not dry and more humid regions entered, the wood will expand and crack. The next standard is the construction of wood furniture, finishing.

• Timeliness is also important to build delivery, with the standardization of production process time. The production process is a lot of playing time is the search for raw materials, drying, and the excess burden of production. Therefore, when exports more smoothly, it is necessary timber terminal that can provide raw materials quickly with payment behind.

• To balance the market dynamics, furniture industry needs to move from Original Equipment Manufacturing to Original Brand Manufacturer that has the added value is greater.

• Indonesian furniture companies need to stop competing with the price of his own friends. Better to look at broader opportunities with the help of information technology facilities available now. Indonesia currently sold products overseas 5-10 times the selling price in Indonesia. Indonesia is now time to attempt to achieve added value is greater.

Indonesia has a variety of raw materials and skilled labor carving. Just needs to improve the value added to the management of design, production quality and brand development. (Source:www.jeparaworld.wordpress.com / WTD / MZ)