Creative ways to promote export business making products to survive in the international market. Therefore, appropriate strategies needed to promote your export products. Export strategy which is currently a lot of SMEs do is to conduct the exhibition to get potential customers.

Exhibition
The exhibition is an effective way to search for market opportunities, introduce the business, and to capture potential customers. Before deciding to participate in the exhibition, determine your target market first, and analyze market trends. For that, adjust the form and theme of the exhibition with a product that you promote.

Unlike the mall visitors who are not segmented, the characteristics of exhibition visitors very specific, and focus. According to the Center for Exhibit Industry Research (CEIR), the majority of trade show visitors are decision makers or influential people who plan to purchase within a period of 12 months ahead. Therefore, do not be surprised if your product sales are not too significant. Employers are generally more interested in business opportunities than buying products on display.
Here are tips for you to successfully promote the exhibition:

1. Approach Quickly

When visitors show interest in your booth, quickly approaching and invite them to learn more about your product. Do not let people wait. Attention span of very short trade show is 60 seconds.

2. Involve the visitors

The way you greet visitors showed professionalism and a willingness to help. Avoid greetings like "How may I help you", "Hello, how are you?", Or "How did the show?" Instead, ask direct questions involving visitors and help you gauge their interest in the product or service your company, such as, "What information can I provide about our new heating system?" or "Hello, what are you looking for the door of your yard?".

3. Ask lots of questions

Be sure to watch 80/20 rule; 80% of time listening and 20% of time to talk by asking a few questions to the visitors. Try to avoid all forms of rigid sales force and repeating the same sentence because it was so disturbing visitors.

Online Marketing
Although many advantages can be obtained through the exhibition, but this method requires a large cost. Another effective way that can be done to promote is through internet marketing facilities such as a website or online store and product promotion campaign via email. Is fairly effective way because the have the several advantages compared to promotions through exhibitions include;

1. Capital required is relatively small. Widely available on the internet website creation service for free and business portal with free membership.
2. Wide range of resources, not limited by space and the area is very suitable for export-oriented businesses.

3. Increasing Internet usage among the people significant to make potential buyers more easily obtain product information on the website.

4. Through the website, businesses can take 24 hours a day and 7 days a week.
Besides the website, you can also send product information by email. In the same way, send it to another agency that can help to continue your product information.

Unfortunately there are many businessmen who are still reluctant to promote via the Internet. In fact, the need for online marketing is increasingly necessary to compete with businesses in other countries which have average internet literacy. Therefore, from now on leave Promotion exhausting way.