The government trying to convinced local businessmen to not be afraid take on export market. However, this optimism must balanced with readiness of local business owners. Managing products for export-oriented business is different with the domestic market.

For that, you should consider a number of criteria so that your product can be accepted in the international market. Here are some criteria that became the standard of your business services:

• Product Quality
The main requirements of product that could be accepted in world market is the quality aspect ranging from design, shape, or delicacy of the product. Quality of product determined by quality of raw materials. It is unfortunately, if the product can be easily damaged but looks interesting.

You also need to consider the aspects of product package and packaging when shipping. Delivery time is too long and a high level of risk also need to be considered in order to maintain product quality.

• Unique Design
Global markets like the product that unique and full of creativity elements. The sensitivity needed in understanding the needs of consumers. Usually the international market always requires the appropriate product design that adjusted with their important events or momentum.

• Quantity and Continuity
To meet the needs of export markets, you must specify exactly production capacity within a certain period, example 200 products in a month. Determine also the maximum production capacity to adjust the company's ability to produce the number of orders. In this regard, you need to consider the factors of labor and raw material availability.

 
Based on experience, few Indonesian exporters are tempted by the number of orders without taking into account the availability of labor and raw materials. As a result, buyers feel disappointed and trust will be lost.

But if your company is not able undertakes production capacity does not mean that order must be rejected. Establish cooperation with other companies with similar products to meet the shortage of production capacity.

• Accuracy
 Continuity orders can be achieved by keeping purchaser trust. Beliefs about aspects of accuracy, both accuracy and quality of delivery time. Delays in product delivery schedules can disrupt the momentum of sales and derail the business.

To avoid delays, you should create a tight production schedule both during the production process, providing raw materials to packaging products. You also suggested to have a network with others which have similar products. You can use the network as a preventive action if experiencing signs of delay.

If  you already feel confident with the product and your company's performance. You can rely on export markets as the main concern. There are many successful local business owner that serving only one or two overseas buyers only. (Source: Buku Jurus Menembus Pasar Ekspor/MZ)