Stages of Building a World Class Business

August 28, 2009

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Online media can be used as a tool to penetrate the world-class business. However, companies need to analyzing the characteristics of market. "Companies need to identify whether the target can be reached by online media or not? If yes, media online promotion can be very effective, "said Herman Susanto, Founder of Actioncoach Business Training Services in seminar of HIPMI EXPO 2009 last week.

In addition, SME Business needs to adopt large companies system for Business Plan, Marketing Plan and Financial Plan. The real point definition of succeed can be achieve if business can run without the role of business owners . "If you have not reached that point, the business remains just as regular activity," he said.

Herman said there are 6 stages in building world-class business,
1. Mastery Level: This step requires each firm control of the underlying businesses include financial control, timing, distribution, and purpose.
2. Niche Level: Stages when the business is profitable with a competitive price. SME must know how to create a Unique Selling Proposition (USP) and warranties appropriately.
3. Leverage Level: Stages when business began to move a systematic and predictable. Perform the efficiency with which systems and technologies relevant to industry and enterprise capabilities.
4. Team Level: At this stage the business has been structured by a business team that can provide the best results.
5. Synergy Level: This stage is the success of a business when the business can run without the business owner in it.
6. Results Level: This step is the definition of real businesses that can earn money and free time for business owners.

If you see the stage above, where is your company position? Herman recommends business owners  must testing the measurements for several times until proven because most business owners tend to move the stage without making sure indicator of each stage are fulfill. If you have trouble or feel hopeless in developing the business, you can consult with a professional business coach. Lets develop your business! (WTD/MZ)