Franchising, Lucky and Lose
Nopember 15, 2010
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Franchise consultant from the International Franchise Business Management, birds Riyadi convey, the franchise provides a number of advantages that accelerate business development. The advantage of the first, with the franchise, the tenant can always consult brand brand owner (the franchisor) if experiencing difficulty in developing a business.
Buyers have a brand of business consultants who can always be asked when had some trouble, he said in the Franchise License Expo 2010 at Jakarta Convention Center on Sunday (11/14/2010).
Then, more birds, which form a network of franchised business to accelerate a brand known to the public. So cepet known brand, he said.
And third, leased from the franchisors brand, said the birds give their own uniqueness to the product being sold. As the uniqueness of recipes for food or a unique franchise system of procurement for retail. If he (the entrepreneur) make themselves, not necessarily, he added.
The loss compared to non-franchise franchise, according to the birds, lies in the limited creativity of the business. Because as you know, if you try to franchise, the brand tenants must follow the procedures, systems, or recipe, the owner of the brand. Because the franchise business is bureaucracy. If that's the creative entrepreneur, but if the franchise creativity, his ideas, can not be distributed, must follow procedures, said the birds.
Later in running a franchise business, which need to be prepared the first time, he continued, is the capital and interest. Then, to develop it, it takes perseverance and consistency. His interest must be clear what's going into business, its capital should also be ready, we have to measure capital. Thirdly he suggested he already had a place, location. Then have allocated time to his business, he said ..
source: kompas.com
