Doing Business with Virtual Communities

Nopember 11, 2010

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One of them is Aria Rajasa, CEO GantiBaju.com, an online distro with Indonesian berkultur shirt design concept created by the users and to users. Only in a year, GantiBaju.com able to print 600 shirts per month with the price per shirt USD 120000-150000, really quite encouraging achievements.




Not only that, due to its success, the site was asked to be The Most GantiBaju.com Promosing SparxUp Startup Awards 2010 in the event. Businesses that pioneered Aria along with five friends are also successfully established two outlets in Fx Sudirman, Jakarta and Bandung.




Then, if GantiBaju.com it? "This Gantibaju.com naive idea actually originated from the five of us who want to make things smell Indonesia but for young children. Finally, our thoughts t-shirts, but the problem is that we can not design. Established the concept design of the user," said Aria, Saturday (07/11/2010), in SparxUp Awards, Fx, Jakarta.




He revealed that work on site is a website design clothing line with all of the user. Any user who uploaded shirt designs, will be selected by other users. If the most widely selected, it will be a design choice that will dicetakkan be t-shirts and sold, it's a very brilliant idea.




We do give priority to a limited exclusivity to be printed is also a maximum of 200 per design. Users who selected design will also get money to Rp 1 million and 10 percent royalties, said Aria.

Asked about the seriousness of this business work, Aria loudly replied, From the beginning we were serious. If this business is not profitable we will not survive, he said.




Especially with the award of the Most Promising Startup SparxUp Award 2010, Aria admitted increasingly encouraged to develop its business not only in Indonesia but also abroad.




Now the region is the new distribution of Jakarta, Semarang, and Bandung. But in the future we will reach overseas markets by cooperating with foreign distributors as well, says Aria. In addition to T-media, Aria said, also was a deliberation on new media such as jackets, shoes, and bags for product selection will be more varied.


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