Indonesia Marketing Forum ~ 2011

January 26, 2011

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Year promises to brands that work on a prospective four segments: Mom who dreams have intelligent children, young rebel (the rebel) who had many dreams; People who are obsessed with having the ideal body shape (body perfect); People who are paranoid about disease and concerned with healthy lifestyles. How large is their potential? What insight about them? How do I communicate and interact with them?

Session 1: Dream the Smart Baby
1) Pregnan Enesis
2) Sari Husada (SGM)
3) Colman Handoko (iklan Bebelac)

Session 2: Conquering the Rebel’s Dream
1) Yamaha Mio
2) Youth Laboratory Indonesia

Session 3: Slimming Their World
1) Nutrifood (L-Men dan WRP)
2) Impression / Mary France Bodyline

Session 4: Creating the Paranoid
1) Fonterra Indonesia (Anlene)
2) Nutrifood (Tropicana Slim)

*)some sources are still in the confirmation

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source:swa.co.id

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