Expert business and marketing strategy, Freddy Rangkuti, judging, doing business franchise food franchise will be more severe than in health, transport, or cosmetic. \"If for beginners more severe, because more competitors. Merchant five feet of it too much to sell,\" said Freddy to Kompas.com in the Franchise License Expo 2010 at Jakarta Convention Center on Sunday (11/14/2010).
Indeed, food franchise seemed more kind than other fields. In the exhibition Franchise License Expo 2010 alone, booth franchises such as snack foods and drinks seem to dominate. Starting from the booth franchise type of coffee, ice, frozen yogurt, moist cakes, pastries, processed mushrooms, meatballs, noodles, to fried chicken crowded.
Then Freddy warned, if you want to keep starting field of food franchises, the businessmen beginners to try traditional food franchises. Traditional types of foods or food typical of the region or specific country, said Freddy, more easily penetrate the market due to its unique and different from the others, such as typical Japanese takoyaki, angkringan yogyakarta, or pancake bandung.
Regarding what should be selected franchise, Freddy suggested that adjusted capital owned. However, ideally, he says, for the beginner is better to choose a franchise type of transport, health, and beauty. \"But the most important thing in running a business that do not follow, the point must be different,\" said Freddy.
source: kompas.com
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