CIMB
Niaga Savers AirAsia is the first savings product in Indonesia, the
results of the strategic cooperation and regional scale between AirAsia
and CIMB Niaga, which is a subsidiary of CIMB Group, Malaysia. Products have also been launched in Malaysia and Thailand, said Arwin Rasyid, President Director of Bank Niaga.
As
a diversification of savings products, AirAsia Savers CIMB Niaga CIMB
Niaga target customers who actively use the internet banking facility
and use the services of loyal airline AirAsia. And new products are expected to provide convenience to customers and attract new customers.
He
explained that the cooperation and initiative with AirAsia is eyeing a
potential market for customers\' airline in Malaysia that the year 2010
has reached 100 million subscribers. With the number of subscribers reaching 100 million AirAsia, we are targeting 10% to CIMB, he added.
Meanwhile,
President Director of Indonesia AirAsia, Dharmadi, adding cooperation
is also to give birth to new potential customers, especially AirAsia
target of 200 million subscribers within three years. Over the last 8 years, our customers have reached 100 million people. With
passenger numbers by 26 million passengers per year and Indonesia to
reach 4 million in 2010, we believe this product can provide benefits,
he asserted. Moreover,
large-scale business synergies with regional partners such as CIMB
Group to strengthen its position as the airline AirAsia ASEAN. Another strength is supported by a network of 671 branches of Bank Niaga in Indonesia.
In
addition to benefits in the form of a bonus program to fly with
AirAsia, AirAsia Savers CIMB Niaga\'s customers can also obtain benefits
such as cashback and double points of X-Tra. Business collaboration is also in line with the online system is always used in the transaction booking AirAsia tickets. 85 percent of people accessing via e-booking AirAsia. Moreover, AirAsia is now easier for purchasing tickets, check-in, to boarding, via BlackBerry. Everything will be easier, he explained. (Swa.co.id)
